Meet the Leadership Team

Leo LaFranco is an accomplished financial leader with over 20 years of experience in healthcare. Most recently he served as CFO of a privately held owner/operator of skilled nursing facilities. Prior to that he worked in a variety of healthcare industries including outpatient vascular services, interventional radiology, urgent care, home infusion, specialty pharmacy, respiratory therapy, and durable medical equipment. He has led financial functions including controllership, financial planning and analysis, mergers and acquisitions, and process improvement. He has targeted entrepreneurial fast-growing ventures throughout his career and strongly believes that successful growth can be achieved both organically through de novo expansion as well as via acquisition predicated on strong integration programs for both financial and operational processes. He is a CPA and holds a bachelor's degree in accounting from the University of Notre Dame and an MBA in finance and strategic management from The University of Chicago's Booth School of Business.

Andrew grew up in Oregon, graduating from Oregon State University with a B.S. in pharmacy in 1988. He joined Payless Drug Stores becoming a district manger before joining BiMart as VP of pharmacy in 2000, and Haggen Food and Pharmacy in 2006. After moving to Midwest in 2010, Andrew worked for a startup in the 340b space as well as running retail sales for LDM, a patient engagement messaging service.

Before joining OptioRx, he was was the Senior Director of Pharmacy for Topco Associates, a member owned cooperative with more than 2000 member pharmacies. He oversaw purchasing of more than six billion dollars in annual spend. Programs included prime vendor agreement, direct generic programs and various services.

Dr. Al-Masri serves as the Vice President of Organizational Development and is charged with developing consistent operational procedures across all functional areas and pharmacy locations. She will work with each executive team member to correlate their department's operational structure, policies, procedures, training, and communication to their team member’s talent and skills. An executive with over 10 years of proven leadership experience in healthcare startups and specialty pharmacy industry, Dr. Al-Masri’s expertise is in patient access strategy and reimbursement HUBs, patient and provider experience through technology, and development of new program offerings. Her unique combination of pharmacy and operations experience is invaluable as OptioRx evolves into a National Digital Pharmacy.

Before joining OptioRx, she was the Senior Director, Clinical Solutions & Patient Access at Asembia. Dr. Al-Masri also led operations for KloudScript, a specialty pharmacy tech start-up, all the way from its inception to its strategic exit to Transaction Data Systems. She is a licensed pharmacist in Illinois and earned her Doctor of Pharmacy degree from Jordan University of Science and Technology.

In her spare time, Sabreena likes to stay active at the gym and with her two young nephews. She also enjoys traveling and is trilingual in English, Arabic and Farsi.

Julie joins us with over twenty years of IT experience in planning and delivering enterprise-based software solutions, strategic planning, new product/services launch and the structuring of long-term corporate goals and objectives. Julie has spent the last ten years working in food distribution and most recently at Harvest Sherwood Food Distributors where she was responsible for the technical vision and development of all business products. She enjoys partnering closely with functional leaders to identify product and feature opportunities, exploring the feasibility and benefits of new capabilities, and translating these into tangible value. Julie leads our technology strategy and implementation in support of the OptioRx digital pharmacy initiatives.

Lori Brookhouse, Vice President of Sales, is a dynamic and accomplished sales professional with a diverse healthcare, sales, and entrepreneurship background. Starting her career selling diagnostic equipment to women's health and PCP practices, she honed her marketing, sales, and operations skills while running a company with her father. Lori’s entrepreneurial spirit led her to build their brand and reputation creatively, achieving global reach through writing articles for an industry magazine. However, her passion for medicine and helping others drew her to pursue a career as a Physician Assistant, where Lori discovered her true calling in patient education and advocacy. After earning her master's in public health, Lori joined Cancer Treatment Centers of America, where she excelled in educating physicians, spreading awareness about cancer screenings, and bringing hope to patients. Now at OptioRx, Lori’s goal is to create a successful team centered around patient care, personal development, and clear goals.

Lori’s passion for customer service was ignited by her deep love for Disney, cultivated through countless visits to the park with her family. She had the incredible opportunity to work at Disney during and after college, where she reveled in the joy of making someone's vacation truly magical. Off the clock, Lori spends time with her husband cheering her two boys from the soccer sidelines, hosting dance parties with her daughter and the occasional Netflix binge.

Ryan is joining OptioRx to focus on critical areas that support the pharmacy operations and General Managers, fully develop OptioRx’s service and fulfillment HUB operations, and provide operational support for Program Development initiatives.

Previously, Ryan was Vice President of Operations for C3 HealthcareRx in Raleigh, NC. He oversaw operations for C3’s pharmacy, medication management, and behavioral health business lines. Before C3, Ryan worked for Genoa Healthcare as Pharmacy Manager, Director of Operations, and Regional Vice President of Operations. As Regional Vice President, he oversaw operations for 150 pharmacies in 14 states. Ryan received his Bachelor of Science in Pharmacy from Saint Louis College of Pharmacy in 2000 and his Master of Business Administration from Western Governors University in 2022. He actively holds a pharmacist license in 5 states: Arkansas, Missouri, North Carolina, Oklahoma, and Texas.

Outside of work, Ryan enjoys spending time with his wife and two children, exploring the outdoors, and traveling whenever they get a chance.